As you all know, COVID-19 has dramatically impacted the planet, but we've noticed having a daily process to follow significantly improves our athlete's ability to navigate this crisis successfully.
We, like many companies, have been required to adapt and evolve by creating virtual events and supporting our athletes with live meetups, doing our best to make sure that we are there for our team right now, when they need us most.
In a brainstorming session with our leadership team, we discussed things that we could do to make an even more significant impact on the lives of cyclists around the world. We concluded that an easily accessible virtual cycling community that can keep us connected and progressing during this time is what our cycling community needs. Thus CINCH STAGIAIRE was born.
CINCH STAGIAIRE is the apprenticeship program to our cycling mastery program ASCEND. Hosted in the CINCH cycling mobile app, which is a powerful social network and video course learning platform where CINCHer's from around the world come together to connect with like-minded people, grow, and learn about the sport of cycling.
STAGIAIRE is an entry-level, low-cost subscription service that doesn't include personal coaching. Still, it allows people to join the CINCH community, learn at their own pace from our video course library, plus STAGIAIRE members will take on a technique and a fitness building workout every week. On top of that, STAGIAIRE members get fresh 3 Sigma recipes every week, and the best part is that everyone in STAGIAIRE gets to take part in the ASCEND-DEFINE Tour, and our live events.
We would be remiss to think that only adult athletes have been affected by the virus; millions of vulnerable children are losing the healthy meals they depend on as the coronavirus closes schools nationwide. Which is why we will be donating 50% of the proceeds from the launch of this program to The No Kid Hungry organization.
This is our way of opening our doors to the cycling community, saying that we are here for you, we welcome you, and we want to support you during this time. We invite you to join STAGIAIRE and start your journey to the NEXT-LEVEL version of yourself.