Holly Matthews

Holly is a bonifide athlete, a true product of America’s Dairyland. A former pole-vaulter at the University of Wisconsin, the rolling hills of Wisconsin’s Driftless (un-glaciated) region that surrounded her offered the perfect transition to cycling as she quickly found herself climbing the ranks of the women’s domestic professional peloton. Today Holly manages the oncology software in Norway for Epic Systems, one of the most prominent electronic medical record vendors in the world.  While at Epic, the intersection of fitness and healthcare soon became evident to her, initially launching a “Putting the Health back in Healthcare” campaign by organizing weekly group rides, supporting various charity events and captaining her project team to ride their bikes across Texas in support of multiple sclerosis—that was the start!

Holly has a history of success to offer and today she is a Level 1 Certified Form Coach who specializes in bridging the gap between the chaos of life, work and family with competitive cycling at its highest level.  She is an expert in creating a sustainable balance that not only allows for the growth you are looking for on the bike, but through transitive property, living healthier, happier and more productive life besides.