CINCH Coach | Elite Gravel Racer | Balance Architect

Holly Mathews is a force in the world of gravel racing and performance coaching. A standout athlete herself, Holly placed 9th at Unbound Gravel, one of the sport’s most grueling events, and claimed overall victory at The Rift in Iceland, showcasing her ability to perform at the highest level under extreme conditions.

Today, Holly channels her experience and expertise into helping athletes navigate the complex intersection of competitive cycling, career, and family life. As a top CINCH Coach, she specializes in creating sustainable systems that empower athletes to thrive on the bike and beyond.

Her coaching is grounded in CINCH’s Four Pillars: Fitness, Technique, Nutrition, and Mindset, with a unique ability to help athletes train smarter, manage energy, and stay consistent in the midst of real-life demands. Holly doesn’t just coach performance—she coaches transformation.

“When you learn how to make your training fit your life, not the other way around, you unlock your best self, on and off the bike.”
— Coach Holly